background-page-title

News & Press

How do consumers understand sustainable consumption?

products-right products-right
background-page-title
fundo fundo

25 March 2022

Sustainable consumption is a complex undertaking, made no less complex by the wide variety of materials available, manufacturing processes used, and circularity options (or lack thereof).  Thus, consumers must make decisions that are often based on very little information or experience. In the beginning of this project, we are conducting a multinational online consumer survey in order to form a description of the market as it pertains to opinions about and acceptance of products containing xylans.

Our consumer survey is intended to begin the process of understanding how people think about making sustainable choices, and how their previous knowledge and subsequent education might affect these choices. Along with general demographic information (gender, age, country of residence), we will collect their education level as standardised by the European Qualifications Framework (EQF). Participants will respond to questions about their ethical behaviour as consumers, their openness to trying new things, their familiarity with a variety of plant polymers and their applications, and their feelings about the safety, sustainability and efficacy of such applications after being provided with a short informational text.

The results of this study are expected to assist with the eventual packaging, marketing and informational strategy to accelerate the acceptance of xylan based products by a wider market once they are shown to be feasible.

Kathryn Harris - RISE Research Institutes of Sweden

Cookies Policy

EnXylaScope Project may use cookies to memorise the data you use when logging to EnXylaScope website, gather statistics to optimise the functionality of the website and to carry out marketing campaigns based on your interests.

They allow you to browse the website and use its applications as well as to access secure areas of the website. Without these cookies, the services you have requested cannot be provided.
These cookies are necessary to allow the main functionality of the website and they are activated automatically when you enter this website. They store user preferences for site usage so that you do not need to reconfigure the site each time you visit it.
These cookies direct advertising according to the interests of each user so as to direct advertising campaigns, taking into account the tastes of users, and they also limit the number of times you see the ad, helping to measure the effectiveness of advertising and the success of the website organisation.

Required Cookies They allow you to browse the website and use its applications as well as to access secure areas of the website. Without these cookies, the services you have requested cannot be provided.

Functional Cookies These cookies are necessary to allow the main functionality of the website and they are activated automatically when you enter this website. They store user preferences for site usage so that you do not need to reconfigure the site each time you visit it.

Advertising Cookies These cookies direct advertising according to the interests of each user so as to direct advertising campaigns, taking into account the tastes of users, and they also limit the number of times you see the ad, helping to measure the effectiveness of advertising and the success of the website organisation.